In mid 1930 the history of Montecristo started, with the establishment of the brand. This brand is a respected brand in Worldwide and also very popular because of its long existence and great performance. Particulares was a well known factory, and bought by Alonso Menendez in 1935. He started to produce Montecristo cigar. The name of this brand comes from is the classic novel by Alexander Dumas – the Count of Monte Cristo. At that time this novel was highly appealing to the torcederos or cigar rollers. It was reported that the production of Montecristo was greatly influenced by the articles and novels. Menéndez, García y Cía was established by Alonso Menendez with partnership of Pepe Garcia in 1936. In 1937, the partners were able to buy the H. Upmann Factory that was failing at that time. The reputation of Montecristo helps them in this regard. It is still produced in H. Upmann factory. The H. Upmann factory was sold by the J. Frankau SA yet this same company continued to be the only distributor of the Montecristo cigar brand in the UK while John Hunter Morris and Elkan Co. Ltd. became the only distributor of Montecristo brand in Britain. In 1963 after the Cuban revolution ended, these two companies merged. The merger became known as the Hunters & Frankau. The merged companies became the only distributor of the Montecristo in the UK.